Biacré was founded in 1967, producing high quality professional products for hairdressers, strictly made in Italy. The founder, Piero Crescioli, is now flanked by his sons Alessandro and Christian, who have brought innovation and renewal to the company. 100% Green Energy, active ingredients and natural ingredients made in Italy from certified organic crops, raw materials of natural origin, respect for the environment and craftsmanship make Biacré a leading company in Italy and increasingly present at international level. 

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