Its technology offers excellent hold and definition of curls
Combats frizz
Hair retains its shape for longer.
Say goodbye to ordinary and hello to your alter ego.
Use Back it Up to create definition, texture and hold for a textured, effortless look.
Feeling like style is failing you?
Our one scrunch technology helps your hair get back in shape in just one touch.
Directions for use:
Apply Back It Up to damp hair
Comb through to distribute the product evenly.
Wrap hair around fingers to create textured waves.
Blow-dry from the bottom, picking up the hair as it dries.