Wella Eimi Bold Move is the perfect product for creating casual looks with a light hold and matt effect.
It's time to let your imagination run wild and do everything you've ever wanted for your hair. Don't be afraid to be daring and create the most beautiful looks, because there's no way to go wrong. Thanks to Wella Eimi Bold Move texturising cream, a light, non-greasy and non-sticky product, you will be able to create the most beautiful hairstyles, shaping and defining your hair to achieve the most glamorous and daring looks, with the most natural effect.
Formulated with Canuba Wax from Brazil, Wella Eimi Bold Move is suitable for all hair types, even the longest hair and allows you to create magnificent hairstyles if you have scaly hair. Its matte texture that gives extreme naturalness and movement is ideal for creating bold looks you've never dared to experiment with. It is the Pro Vitamin B5 that offers the most versatile styling possibilities. Now you have no more excuses, bring out your creative side and have fun playing with the look of your hair.
Work a small amount of product between your hands, then apply to dry hair until you achieve the desired style.