Wella Professionals EIMI Rugged texture 75ml - Shaping paste matt effect

Wella Eimi Rugged Texture is a modelling paste with gritty fixing power for extreme, high-definition looks with a matt effect.

If you've finally decided you want to be daring with your hair and create aggressive, gritty, rock & roll looks, Wella Professional has created the perfect product for you. It's the extraordinary modelling paste Eimi Rugged Texture, a light and enveloping cream, non-greasy and non-sticky, ideal for adding texture and building the most beautiful hairstyles without that fake shiny effect, but with a mattness that will make the final look incredibly natural.

Wella Eimi Rugged Texture is suitable for all hair types and is suitable for both women and men. It's great for creating feisty, dramatic looks or even the 'just woken up' effect, which is all the more irresistible when it is achieved in the least artificial way possible. All this is possible with this modelling paste! Thanks to its matte texture, every look will look natural and effortlessly achieved and will have a long lasting hold that you don't expect. The essential ingredient is Pro Vitamin B5, which will take care of your hair, defending the hair fibres from the first application. It will envelop them like a protective cape and enhance their body, for a stronger, healthier and more dynamic look. Let your imagination guide you and have fun creating the most beautiful and sexiest hairstyles ever!

Spread the paste with the palms of your hands over dry hair and style as desired. Try the tousled effect with a matt finish, you won't regret it.