Wella Professionals EIMI Texture Shape shift

Wella Eimi Shape Shift is the perfect product to sculpt the wild look with a touch of shine and UV protection.

Give life to your hair! Give it richness and vitality. This is now possible because Wella Professional has created Shape Shift, the unique shaping gum that can help you transform and shape your hair so that it can gain definition, body and movement. This exceptional shaping gum is suitable for all hair types, can be used on all lengths and will not weigh your hair down in the slightest, on the contrary, it will give it a naturally glamorous effect.

The formulation of Wella Eimi Shape Shift is extremely light and versatile, non-greasy and non-sticky. Using this shaping gum, like an artist, you will be able to mould your hair into beautiful hairstyles that achieve flexibility, elasticity and vitality. And that's not all! Even the dullest hair will be extraordinarily bright and shiny. The special feature of this gum is that once applied, it allows you to shape and reshape your hair as you wish, even after a while, at any time of day, making your look incredibly versatile. So you have control over your hair. You have the power to shape it as you wish.

Apply Wella Eimi Shape Shift Shaping Gum by working a generous amount of product through your fingers to sculpt, define or dishevel the look.